In the last article, Building a Website for Your Work from Home Business, I covered finding the right web-hosting service, using the WordPress blogging platform to build your website, and the use of a premium WordPress theme.In this article I am going to move on to a few strategies you can use to boost your results of your website pages.
One of the most important, and yet most overlooked strategies, is creating web pages that convert well. You might get all the traffic in the world to your website, but if nobody buys anything, or takes the action you want them to, then those are “wasted” visitors.
I am going to start by covering some of the essential ingredients of highly-converting web page.
Write relevant and engaging headlines for articles or page titles
The headline or title of your page is what visitors are going to see first. Therefore, it is important that it is relevant and enticing to the visitor.
Your headline needs to be on topic, meaning it matches what the visitor expects when they clicked through to your site. The easiest way to do this is to base your headline around the primary keyword the page is targeting.
Headlines for your pages also need to be eye-catching and entice the visitor to read further. A very useful resource you might be interested in is Brian Clark’s guide to writing headlines that work.
The next step is to follow through by making sure that your article has quality content.
If your page has…
- Little information of use for the visitor or customer.
- Poor grammar.
- Poor spelling.
- Or, fails to fulfill the promises of the headline.
…then you are in trouble.
Poor grammar and spelling can be easily avoided by running your content through a spell checker.
Providing useful information to the visitor is a bit more difficult, but as a general rule you should make sure you actually tell people what you promised to tell them in the headline of the page.
Content is key to not only attracting visitors in the first place, but in getting them to trust you, come back, recommend others to your page, and getting rankings in the search engines.
Write for humans first
It’s easy to get carried away when optimizing for search engines, and forget that the people who read your content are actually real humans! Pages should be built for human visitors first of all, and not just for search engine robots.
This means avoiding:
- Too many distractions from the main aim of converting visitors into buyers.
- Numerous different colors and fonts that confuse the visitor.
- Poorly formatted text.
- Images and pages that take too long to load.
As you compile your pages, think about what human eyes would want to see!
Effective use of images on your pages is proven to boost conversion rates. With a relevant image your visitor immediately knows they are in the right place, before even reading a word.
Whenever possible, try to place an image (with a link to your offer – or wherever else you want to send your visitor to) “above the fold.” This makes it easy for a visitor who is just skimming to see and click without having to scroll down the page first.
If your not familiar with the phrase “above the fold”, it’s the amount of space you see on a website, before having to scroll down the page.
It is also important that your image is clear and has a strong call to action.
Don’t try to “sell”
Avoiding an overly-promotional tone when writing your content can actually help boost your conversion rate more than if you try too hard to sell to visitors.
We are all bombarded by hundreds of advertising messages every day, and our brains become very good at switching off when presented with a “hard sell” message.
For example, talk about the benefits of the product and introduce a call to action.
Let’s quickly go back over the key points of creating pages that convert:
- Make sure your headlines are relevant to the topic of the page, and are eye-catching.
- Use relevant images.
- Fulfill the promise made by your headline with with quality content.
- Write for humans first. Search engines second.
- Don’t try too hard to ‘sell’. It puts most people off.
Building a website for your work from home business is not really that hard. If you are just starting a work from home business, employing these strategies will help your website get more visitors. If you currently own a home business but are not getting the results you are looking for, re-work your website using the above strategies. This should help get your website jump started. In the next article, I will cover some more strategies, like the use of keywords and promotion. So check back soon.